Overview: Goals & Concerns
- Primary Goals: Increase open rates, avoid the spam folder, and keep sending emails at optimal levels without burning domains.
- Email List: 32k people.
- Tools: AI for personalization, domain-based email (routed through CRM), SendGrid/Mailgun for bulk sending, and potentially personal Gmail accounts.
Scenario 1: Domain-Based Email Accounts
1. Warm-Up Phase (Domain-Based Accounts)
- Purpose: Build trust with ISPs and prevent domain flags.
- Action: Start by sending emails to a smaller group of recipients (50/day) and gradually increase by 10-20% daily until you reach your target threshold.
- Timeframe: This warm-up should take about 2-3 weeks.
- Target Sending Limit: After the warm-up, aim to send about 200-400 emails per day from each domain-based email.
2. Domain Safety Best Practices
- Create Multiple Subdomains: Use subdomains for sending emails to insulate the main domain from getting blacklisted.
- Use Multiple Domains: Consider purchasing multiple domains with similar branding to distribute the load across them.
3. Email Copy Personalization and Content Tips
- AI Personalization: Use AI to generate custom intro lines and relevant data points to humanize emails.
- Length and Structure: Keep emails under 150 words and easy to read.
- Plain Text vs HTML: Use a mix, with a preference for plain text initially.
4. Sending Frequency & Tracking
- Sending Thresholds: After warming up, send about 400 emails per day per domain-based account.
- Using SendGrid/Mailgun: Manage volume with SendGrid/Mailgun while maintaining domain reputation.
- Bounce & Spam Rate Management: Keep bounce rate below 2% and spam complaints below 0.1%.
5. Avoiding the Spam Folder
- SPF, DKIM, DMARC Setup: Ensure these DNS records are properly set up.
- List Cleaning: Regularly clean the email list of inactive contacts.
- Engagement Metrics: Encourage replies to improve deliverability.
6. Domain Monitoring Tools
Use tools like Postmaster by Google and Microsoft SNDS to monitor domain health and check for flags.
Scenario 2: Personal Gmail Accounts
1. Sending Thresholds for Gmail Accounts
- Daily Sending Limit: Gmail allows up to 500 emails/day, but aim for 100-150 to avoid flagging.
- Incremental Warm-Up: Start with 10-20 emails per day, increasing by 10 each day for 1-2 weeks.
2. Rotation Strategy
- Account Rotation: Use multiple Gmail accounts to spread the load and avoid burnout.
- Example: Use 5 accounts sending 100 emails each per day for a total of 500 daily emails.
3. Maintaining Account Health
- Limit Automation: Use human-like intervals for sending to avoid detection.
- Personal Touch: Vary subject lines and body content to keep emails unique.
4. Monitoring Engagement
- Respond Quickly: Gmail tracks responses, so be prompt.
- Send Follow-Ups Only to Engaged Contacts: Limit follow-ups to recipients who have shown interest.
Additional Tips for Both Scenarios
- Deliverability Tools: Use tools like Warmbox, Lemwarm, or Mailwarm to warm up accounts.
- A/B Testing: Test different subject lines, content, and calls to action.
- Email Hygiene: Use verification tools to clean your email list regularly.
- Follow-Up Cadence: Space follow-ups every 3-5 days, with a maximum of 4-5 follow-ups.
Summary of Thresholds
Domain-Based Accounts:
- Warm-Up: 50/day, increase by 10-20%/day.
- Final Sending Limit: ~400 emails/day/account.
Gmail Accounts:
- Warm-Up: 10-20/day, increase by 10/day.
- Daily Sending Limit: 100-150 emails/day/account.
Contingency Plan: If You Burn a Gmail
- Replacement Strategy: Replace burned Gmail accounts, warm them up, and add them to the rotation.